The bouba–kiki effect ( BOO-bə KEE-kee) or takete–maluma phenomenon is a non-arbitrary mental association between certain speech sounds and certain visual shapes. The most typical research finding is that people, when presented with nonsense words, tend to associate certain ones (like bouba and maluma) with a rounded shape and other ones (l...
regal flame
prisma fern
graceful talon
nova stream
hoary turtle
bold oar
west path
