#Marc Whitten will leave Unity

1 messages · Page 1 of 1 (latest)

dusty schooner
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Video version 👍
https://youtu.be/4VX2yv95dv0

YouTube
Gamefromscratch
Unity Run-time Fee Fallout Continues - Mark Whitten Is Quittin' - I...

At this point we all know that Unity shot themselves in the foot pretty heavily when they announced the runtime fee back in 2023. Developer backlash was severe and ongoing and as a result there have been massive changes at Unity. Perhaps the final person involved in the entire Unity run-time fee fiasco, Mark Whitten, head of Unity CREATE, has ...

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sudden acorn
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excellent.
accountability is important in a company, and given how inefficient unity has become, we'll hopefully see more execs and PM exiting

dusty schooner
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We don't want another Renderware situation

sudden acorn
dusty schooner
# sudden acorn what happened at renderware?

This video explains it better
The short version: Renderware was popular until EA bought the company responsible of the engine, Criterion, and afterwards, EA pretty much killed the engine.
https://youtu.be/FKpDFIWK1DI?si=-BadVb2TLtpg6s9N

YouTube
Retrohistories
RenderWare: The Engine that Powered an Era | Retrohistories

One of the first reusable game engines came from an unexpected quarter: a group of British software engineers working in the research arm of a Japanese camera company. You've probably seen their work without knowing it, and if it weren't for their engine, the PS2's game library would look a lot more barren.

14/11: Apologies for the blurring on ...

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The story has some similarities with Unity, and curiously enough, the whole Unity situation involved an ex-EA executive 😆

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Although if you want a situation that is much closer to Unity's, look into JC Penney and its attempt of removing its coupon discounts:
https://www.forbes.com/sites/panosmourdoukoutas/2017/02/24/a-strategic-mistake-that-still-haunts-jc-penney/?sh=49b452ae1bcf

Forbes
A Strategic Mistake That Still Haunts JC Penney

A strategic mistake made six years ago by celebrity CEO Ron Johnson continues to haunt popular retailer JC Penney, as evidenced by the ongoing sluggish sales growth and store closings that have made the company smaller—a fraction of what it once was.

sudden acorn
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interesting. i'll go through all that.
ever heard of general magic?

dusty schooner
sudden acorn
# dusty schooner First time i heard of that name

Amazing company that somehow attracted the most creative best engineers in the 90s, made the precursor to the iPhone before Jobs nabbed it, company faltered due to bad direction and infighting, lost their best who became prominent in tech companies that we still know.

dusty schooner
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Thanks for the info 👍