Just had a call with our Unity rep. Looks like the new Unity Industry pricing is now a requirement for your company if any of your customers are over $1M in revenue, not just your studio.
So if you do any work for a post secondary, museum, hospital, company whatever - you pretty much need a Unity Industry license for all team members (not pro) regardless of your companies revenue. Looks like they added it to the terms on their website now though, so at least its more clearly added.
If an Industry customer has total finances less than $1M USD per year, they can use Unity Pro, Unity Enterprise, or Unity Industry. If they have total finances greater than $1M USD per year, per the Terms of Service, they must use Unity Industry. If a customer is providing services to a third party, their customers’ or clients’ gross revenues and/or funding are measured for the $1M USD threshold. See section 1.1 of the terms of service for full details. https://unity.com/legal/editor-terms-of-service/software/faq
As mentioned in the past, if you are using it for non-games (even free ones) you also cannot use Unity Personal.
Industry customers may not use Unity Personal. https://unity.com/pricing
I just thought I would share this so other newer, smaller upcoming studios know to turn away larger companies seeking interactive projects or to include a budget/make sure you've upgraded to the Industry Pricing tier.