It is very important to the way of the Norris and the hopeless fight against treachery, that there is a way to actually fight treachery in the realm, introducing a treachery mechanic — allowing inter guild communication during war — where you can spend spy and saboteur points;
Now I have your attention;
Also what would be great — is an actual way to play live with your guild mates — this mechanic existed in the game Kingdom Clash, which actually removed it, as it was hacked by the community — but if it was done seriously — it would actually allow guilds to “play together” in more meaningful ways that require live teamwork and communication and comradary (and ultimately more active and larger player bases in the game ((spending money ;)))