Ok, every update it seems to have a different kind of problem when it comes to the SN Shop. Examples from previous updates being: the same few costumes rotating in the featured items in one of the updates (Rocket Science.), the long time where Daily Items were nothing but just denim and camo over and over. Not to mention the fact that usually only in major seasonal updates, new skins are added. Which means that long time players will usually run out of things to buy in the shop. There's also a serious lack of new items that get placed into the All Items section
On November 22th I believe, we got our first unannounced recolor that was priced in coins. They were all for the kids and were the Summer skins but now had a different color...each priced at 2500 coins. Which is a bit more than the max price of kid outfits which was '2022', and in my opinion It wasn't too bad considering it's a full outfit.
As of December 19th, new coin items began to appear in shop for characters who hadn't gotten a skin in a long while. Those being Quentin, Butcher, Ghost, Guest, and Otto. Now, that's great for players, however there's the flaw that the items are rather expensive considering they're single item recolors. As example, Ghost has new 'head' recolors in the shop, the problem here is that they're more expensive than a single kid outfit recolor. In my eyes, not many new players are going to look at that and buy a simple subtle change of hair when they could buy a outfit for cheaper.
I appreciate getting new items hologryph! However I think they could be more cheaper considering the fact they are at the end of the day simple recolors.
I'd like to also address something else in the shop that goes beyond the recolors, and that being pricing.