So obviously this game already has several years of content for new players, but for old players the new content refreshes the love of the game. I think the the ideal release schedule would be something like follows:
3 months: small update (weapons pack/pop reset/etc)
6 months: big update (new great one/new trophy lodge/population backfill)
9 months: small update
12 months: new map release
This isn’t far off from the current release schedule, it mainly just staggers great one and map releases