The Easter cosmetic pack being a hunt club community mission gave me an idea:
What if, for certain daily or weekly challenges, as the final reward you unlock a paint, wrap, etc depending on how difficult the mission is. Like, for example, for one weekly mission you have to shoot animals between 21:00 and 3:00. After you’ve killed like 35, instead of getting a cash reward you receive a black nighttime camo. Or hunting on a specific reserve will give you a camo or paint that goes well with that reserve.
For the people who don’t complete the mission, they’ll always be able to buy it from the gun customization screen but with the missions, you can unlock it for free.
Or, weekly missions reward you with hunting structures or tents. Like, shooting animals within 40m on top of a treestand gives you 2 treestands from the final reward. More variety within the hunt club missions would definitely make people more interested in completing the missions.