#BUGproject

4 messages · Page 1 of 1 (latest)

true wyvern
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BUG is an Italian brand officially launched in September 2024, after two years of experimentation. Being Italian, we are committed to excellence in made in Italy, offering superior quality and top-tier craftsmanship.

The idea for BUG was born from a mistake, which is why I chose to name it this way. During a collaboration with another brand, a production error occurred, resulting in a sweatshirt cut from a single piece of fabric. That unique solution immediately caught my attention and became the hallmark of our brand: every hoodie we create is made without shoulder seams.

We follow a drop model, and our first two launches sold out within a few days. Our mission is to deliver unique pieces that embody Italian excellence.

website: https://bugproject.shop
instagram: https://www.instagram.com/bugproject__/

serene gust
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Massive!🔥

true wyvern
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For the launch of the third drop, we did our first Pop-Up—it was nothing short of awesome, but there's still a long way to go. I'm attaching a video that captures it all. Will there be more to come?

true wyvern
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New drop online soon 🙂 10th February