veil

[exotic snow]

Please be patient

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[oblique garnet]

Demonstrative pronouns require an antecedent which is basically a reference point. « ceci/cela » doesn't have gender and number information, it only has distance which doesn't even matter unless the contrast between the distance is important.
« Je veux cela, pas ceci. »
This sentence implies only distance: we don't know their gender nor their number, only that one is close to you and one is away from you.
« Je veux celui-là, pas celui-ci. »
This sentence implies the existence of two things: the noun's gender (masculine objects), its number (just one each), and its distance.

Just a bit of correction, because « ce » and « celui » are both masculine, it should just be « le meilleur » and that's where the point stands.

With « ce/ceci/cela/ça », you can only get two results:
« C'est le meilleur »
« Ce sont les meilleurs »

With « celui/celle/ceux/celles », you can get four, and with the distance markers -ci/-là, you get eight.
« Celui-ci est le meilleur »
« Celle-ci est la meilleure »
« Ceux-ci sont les meilleurs »
« Celles-ci sont les meilleures »