sinful pilot
Title: I Spent 72 Hours In Complete Darkness
So basically the CTR flopped; i think like 0.7% click through rate and 120+ impressions, if anyone who knows the main concrete reason this package flopped or if its just a bad challenge idea, could you lmk plz
If it is the packaging could you clarify the mechanism that I should change in the future?
safe flareBOT
Nice feedback post! Please keep in mind that all feedback is provided out of the good will of the community, so it may take some time for you to get a response.
Please avoid reposting or begging members in other channels to check out this thread.
If you receieve no feedback at all, consider that as feedback in a sense.
sour talon
The main reason this flopped is the thumbnail if you showed this to 10 people without the title all 10 of those people would guess this video is about you staying up for x amount of time there is nothing about this thumbnail that tells the viewer your staying in complete darkness for 72 hours(would be a pretty good thumbnail tho if the video was about staying up x amount of hours)
sinful pilot
Appreciate it 👍
fleet arrow
I would first wanna know how long the video has been out?
You should give every video at least 2 weeks before judging its performance.
So this is an idea that has been done before by several large creators. It's not new. There's not really any unique spin on it from the thumbnail and title alone either. The idea isn't bad necessarily, it's just not great either. This video, if done right, could get views I think given there's so many examples of it working.
The thumbnail itself is not great. I'd want your face to be much closer to the camera, really emphasizing you're in the dark with a night vision filter. Like Auxiy said, the current thumbnail says tired more than in the dark. That's because you don't look like you're in the dark. You're fully lit. The clock is so small it shouldn't even be there. It doesn't add much and on mobile it will be to small to even notice. The text has great contrast which is good. But it's not inviting curiosity. If you look at the other thumbnails I grabbed, you'll see they show the concept much more clearly and invite curiosity.
What did he see? Why is he meditating? There's a little bit more to them because I don't think a guy sitting in the dark for 3 days is inherently SUPER interesting. So we're really looking for something else to add to the concept. Maybe doing it for a long time? Or implying you saw something disturbing? Or implying it made you go crazy? Lots of ways to do it. You could make it a challenge, or do something else with it like trying to put a puzzle together.
The packaging you made is not horrible. I can see how you might want to start blaming other things. But the problem is that you need to be great. Not good, but great. Hopefully with those examples I linked you can see the difference in clarity of concept and curiosity factor. That's the gap between your just okay thumbnail and a great one. You'll just need to work on closing it and getting better.
vivid snow
Like the others said, there are a few things to concider. One is the way you are presenting this is not inherently a "good idea" as presented, and that can be a part of a deeper issue.
Right now, it's just "guy spend a long time in darkness" and there is nothing more to it. That is not me saying it, that's the CTR showing you (for now at least). It may not even matter how much you change your title and thumb if the idea itself isn't good.
The root issue though is that you can't change the thumb and title if the content itself isn't grounded in a core interesting concept. Like SW3P was saying, you could improve the thumb by being closer, and maybe even in some distress to show the event drove you insane. Also I would change the color to lower saturation in a way that reflects those baby monitors so a person would find that strijing right off the gate.
BUT, you may not be able to do it. Your face could be distressed, but if in the video you are just chilling for the first 30 seconds...it's clickbait. If you were never in distress...clickbait. If you don't show actual "night vision" footage...clickbait. See, that's what I mean by the deeper core issue. You can't make the thumb and title more interesting than the video itself or you are misaligned and clickbating the viewer, which is a whole different problem.
BUT x2, that's with the evidence given so far. You can't really make a solid with less thank 1k impressions. So far, yes, the safe bet is that it's packaging, and that needs to be fixed regardless.