#Why is my AVD under 1 minute across all videos

3 messages · Page 1 of 1 (latest)

proper narwhal
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AVD is an average, so for a 4 minute video if one person watches all of it, and then 3 more people click on and leave immediately (very common) then you'll end up with a 1 minute AVD

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you could interpret that stat as 25% of people watched the entire video, 75% of people watched nothing, or 100% of people only watched 1 minute, or anything in between.
The retention graph itself will then tell you exactly what the numbers were

austere bluff
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The retention is awful as well, 20-30% remaining after 30 seconds 😦