I don't have knowledge of the Wooting business budget, but I think that sponsoring an e-sports team would be a good marketing idea if practical. My example would be a team like Complexity, where 2/5 players (Elige and Floppy) already independently use a 60HE and another 2 use a Razor Huntsman (Grim and Hallzerk). I think it would further establish the benefit of analog keyboards and Wooting if they sponsored successful e-sports teams that already use their product