A note on any graph you see. | Fellowship | Page 1

've actually looked at publicly-available resources for this, so that there can be some common ground, instead of "just trust Baki's data", but unfortunately, when using Newzoo's report (there are more), the methodology is much the same as so many other companies', reminding us of the limitations of companies who don't go to data brokers instead and/or heave their own tracking, often manual:

The data on players and payers is mainly based on our primary consumer research, the Global
Gamer Study, which continues to form the basis of our detailed understanding of consumers
and games. More than 73,000 respondents across 36 key countries/markets were invited to be
interviewed. The age range covered is 10 to 65 for all markets except Chile, China, Colombia,
Egypt, India, Indonesia, Malaysia, the Philippines, Saudi Arabia, Singapore, South Africa, Taiwan,
Thailand, Türkiye, the United Arab Emirates, and Vietnam, for which the focus age range is 10 to
50

This basically makes the discussion have so many asterisks, because it'll be limited, and at times, outright false, because of the small sample size and the things it tries to cover. It's usable information, but with many caveats.

They also have a funky (but too usual, unfortunately) definition of MAU:

Monthly Active Users (MAU). Represents the number of users who launched a title at least once in a given month.

Just wanted to show you all how, even if you take the time to look at data, it might be flawed because its methodology is limited. Unfortunately, I can't find any reports that use a "proper" methodology that are public so we can discuss them.

So, when providing "deeper" feedback to CR, keep this in mind.

@lean lichen - about our discussion from a few days ago. I went ahead and read whatever was publicly available, but the above is the conclusion.

There are so many situations in which graphs and stats are deceptive, because how they're measured. Forget about someone's analysis on them, or what they're trying to say they imply, or whatever. At the core, how the measurement was done, is oftentimes dishonest.

In this case, in terms of reliable public data for age-groups and their spend, you only have some rough idea.

#A note on any graph you see.